FREQUENTLY ASKED QUESTIONS
You have questions. We have answers.
Here's what business owners ask us most often.
About the Book
- What makes this book different from other business finance books?
- Who is this book for?
About the Book
You've read other books. They just don't feel the weight of all you carry. Wearing multiple hats, payroll stress, family pressure, responsiblity for your team's livelihood. They are written by uber-successufl founders, CEO's running big companie, academics. Full of jargon and strategy. This book is different. It's written in plain English by two busienss owners who just happen to be part-time CFO's. Lynn left corporate after 28 years to serve small business owners. Andy brings fourth-generation entrepreneurial experience running his own business.
Together, they created a guide that speaks your language. Not accountant-speak. Not MBA jargon. The language of a business owner who wants financial confidence without becoming a spreadsheet wizard.
Business owners making $2 million or less in revenue who feel overwhelmed every time they look at their numbers. You're working 70+ hour weeks. You're making decisions based on gut feelings because you don't trust your financial statements. You know you need to understand your numbers better, and every time you try, your brain screams "Not today!" This book is for you.
No. This isn't about being "good at math." It's about understanding the specific numbers that matter in your business. You don't need to be a spreadsheet wizard or an accounting expert. You only need to release the fear around your numbers. The book shows you exactly what you need to know, in language that makes sense, with stories from people who've been exactly where you are.
- Why you're making money and still broke
- Where your money actually goes (and how to stop the bleeding)
- How to pay yourself first instead of last
- What numbers actually matter (hint: most aren't on your financial statements)
- How to make confident decisions without drowning in data
- How to create a vision for your business and use your numbers to get there
About
"Avoiding Your Numbers"
It means treating your financials like that pile of mail you don't want to open. You know it's important. And every time you think about diving in, your brain starts screaming "Not today!" and you find something else to do.
It means making decisions based on whatever your bank balance looks like today instead of understanding your real financial picture. It means hoping good intentions and long hours will somehow keep everything organized.
Sound familiar?
When you feel overwhelmed about numbers, your brain literally goes into fight-or-flight mode. The same response that kept your ancestors alive when facing a Sabertooth tiger now kicks in when you see an Income Statement.
Your emotional brain hijacks the rational part that actually knows how to solve problems. The result? You can't think straight. You can't learn. You definitely can't make smart decisions. So you avoid.
This isn't a you problem. It's a knowledge gap. Nobody teaches you how to actually use your numbers to run your business.
Not the ones you think. Most business owners focus on revenue. They celebrate when sales are up and panic when they're down.
The numbers that actually matter are different:
- Where your money really goes (not where you think it goes)
- Your actual profit margins (not your accountant's version)
- Which parts of your business make money and which parts keep you busy
- What you need to pay yourself to build the life you want
- The leading indicators that tell you what's coming, not what already happened
We cover all of this in the book.
About Working with Lynn and Andy
Guided Money Tours takes you on a walk through a business and shares the insights and stories only a CFO can offer. Where your money goes, what to do with those reports you get from your bookkeeper. Why sales are going up, yet there is still no money in the back. Lynn's Guided Money Tours offers three financial leadership experiences, from one introductory session to a seven week, 1:1 deep dive into your business past, present, and future. Discovery with your own numbers.
Fractional CFO services are for business owners who need ongoing financial leadership and strategic partnership. Andy works with you as part of your team to help you navigate growth, make big decisions, and build the financial systems your business needs.
Not sure? Book a call. We'll ask you a couple questions and point you in the right direction. No pressure. No sales pitch. A real conversation about what makes sense for your business right now.
You can work with one or the other, depending on what you need. Lynn and Andy co-wrote the book because they believe small business owners needed a guide specifically for them, though they offer separate types of services. We suggest reading their profiles and checking out their business websites. Still uncertain? Feel free to set up two meetings, one with Lynn, one with Andy.
No. The book helps you understand the concepts and gives you a foundation. Working with Lynn or Andy gives you personalized guidance for your specific business.
You can do one without the other. Or both. Whatever makes sense for where you are right now.
About Getting Started
Start with our free resources:
- Download the first chapter of the book
- Grab the Take Control of Your Business Checkst
No email sequences. No pressure. Real tools that help you start taking control of your finances right now.
Book a call. We're happy to answer any questions you have about the book, our services, or your specific situation. No worries, you're not setting yourself up for a sales pitch! We're here to guide you.