You Don't Need an MBA. | You Need This  

Stop Avoiding Your Numbers

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  • You Already Know the Problem

  • We Get it

  • Lynn Corazzi

  • Andy Weins

When It Comes to Money Management - We’ve Seen It All

Avoiding Your Numbers is the biggest problem a business owner can create for themselves.
It often starts with the decision to hire a bookkeeper, or simply turn over your accounting to your uncle’s best friend. What seems like a great idea (who understands accounting?) can instantly divorce an owner from their numbers.

Which leads to problems and confusion.

1

My accountant says I made $100,000. Where is it?

Owners ask this simple question for years, because no one could explain a Cash Flow Statement, or even tell you it exists.

2

Why can’t I do what I want in my business and take a big vacation?

With competing personal and business objectives, sometimes you can't afford to do both. You need a guiding long-term vision.

3

Why are my taxes always a surprise? 

Talking with your preparer only at tax time, poor communication, no planning, and even errors in account setup.

4

How the hell am I going to retire?

After stressing and sacrificing for years, owners eventually face their exits with only a wish of what their business is worth. You need to plan.

5

Why do I feel I’m not getting good service from my accountant?

Owners buy accounting and finance services they don’t understand, without clear expectations, or any way of knowing if their provider is doing a good job.




These and most other questions CFO’s get stem from owners avoiding their numbers. Once we get clients to stop panicking and start getting curious, everything changes. They have a solid financial plan and become excited about numbers. Numbers that show where the owner is going, not merely where they have been.
That's what happens when you finally face your numbers. You stop reacting and start leading with confidence.

Stop Avoiding Your Numbers Started With a Joke

Andy and Lynn met years ago at networking events for small business owners. Andy’s first book, Word Fucking Matter, came out in 2023. Soon after, he told Lynn he wanted to write a sequel, about numbers. It became a running joke. They saw financial and money management from two very different perspectives and personalities. It was never going to happen, until it did.

 
For eight months, they met every week. Two hours with a ghostwriter. Another hour and a half on Friday afternoons, just them.


What they discovered was rare; they kept arriving at the same conclusions.


When Lynn got too corporate, Andy brought it back to the real world. When Andy got too raw, Lynn added structure. When one started telling a story, the other finished it. When one made a point, the other added the perfect example.


Lynn brings years of Fortune 500 discipline. The systems that make big companies profitable. The frameworks that turn chaos into clarity. Andy brings entrepreneurial grit. The reality of meeting payroll when cash is tight. The experience of building a business from a backyard into a 27,000 square foot operation.


Together, they created something that doesn't exist anywhere else: A financial guide, written in plain English, for business owners  who are tired of avoiding their numbers, and ready to take back control of the business.

This Book Meets You Where You Are

You're probably working 70+ hour weeks. Pouring your heart into your business. Making decisions based on gut feelings because you don't understand your financial statements.
You've been told you need to "get serious about your numbers." You know it's true. And every time you try, your brain screams "Not today!" and you find something else to do.
Why? When you feel overwhelmed about numbers, your brain literally goes into fight or flight mode. The same response that kept your ancestors alive when facing a saber-toothed tiger now kicks in when you see an Income Statement. Your emotional brain hijacks the rational part that actually knows how to solve problems. You can't think straight. You can't learn. You definitely can't make smart decisions.
So you avoid. Month after month. Year after year.
This book changes that. Not by making you an accountant. Not by throwing more spreadsheets at you. By showing you exactly what you need to know, in language that makes sense, with stories from people who've been exactly where you are.


You're learning to THINK like a CFO.

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You Don't Need an MBA. You Need This.

You didn't get into business to become a number cruncher. You got into it to make the best muffins. To help people solve problems. To build something meaningful. And let's be clear, to make money. Your numbers aren't stopping you from doing that. Your fear of your numbers is.
Lynn and Andy have helped dozens of business owners break through that fear. The restaurant owner who was drowning in credit card debt? Now they pay sales tax with money already set aside. No panic. No scrambling.
The entrepreneur who couldn't answer where his money went? He has a financial plan and knows exactly where he's headed.
The business owners who pulled Andy aside at conferences? Many of them now run profitable businesses that actually pay them what they're worth.
You can be next.
Your numbers tell a story. It's time you learned how to read it.

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